Details 

What:

• A 5 Session Comprehensive Course on Online Marketing 

When:

• 6/1, 6/17, 6/29, 7/14, 7/27 @ 6:30PM

Where:

• AOL Ventures - 770 Broadway

Who:

• Entry-level marketers who want to start their path to become a VP of Marketing or CMO
• Business founders who realized that their CTO probably isn't going to do the marketing work 

Sessions

Session 4:  The ad stack - July 14th, 6:30PM

• Talk #1: The tangled ad web we weave: Networks, DSPs, Data providers, Authentication
• Talk #2: E-mail, Leadgen & Affiliate networks 

Session 5: Marketing Metrics

• Talk #1: Measuring the performance of my marketing engine: lifetime value, churn, engagement metrics
• Talk #2: Conversion funnels and multivariate testing 

Past Sessions

Session 1: Integrated marketing and the customer

• Talk #1: Integrated marketing: Scope and function of a marketing effort, how to resource it and adjust focus over lifetime of a company
• Talk #2: Thinking about the audience--target markets, demographics, etc

Session 2:   Search - June 17th, 6:30PM

• Talk #1: Search marketing: Setting up and monitoring a keyword campaign
• Talk #2: Search engine optimization

Session 3: June 29, 2010, 6:30PM:  Brand building

• Talk #1: Recipe for a brand: Core value props, Messaging, Visuals
• Talk #2: Public Relations: Goal setting and properly resourcing a PR effort