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Product Manager School

Page history last edited by Tony Mugavero 14 years ago




  • Five in depth, deep dive sessions on Product Management
  • Two 30 min talks followed by 15-20 minutes of interactive Q&A from experienced professionals 



  • 3/24/10 



  • NYU/Poly Incubator 160 Varick St., NY, NY



  • 60 up and coming product management professionals - Please have less than 5 years of product management experience and spend more than 50% of your time on product.
  • One PM per company 



  • If you RSVP to a session, and attend, you will get advanced access to the next session.  If you RSVP to a session, and do not attend, you will automatically lose a spot in the next session.  (ie, if you RSVP, attend)








Session 1 - Overview 3/24: 

  • Talk 1: Emily Hickey - Understanding the responsibilities and limitations of a product manager: What are you supposed to own?
    • Emily Hickey is currently the CMO of Tracked, where she also works with the product team.  She spent nearly 5 years at HotJobs, rising to VP of Product Management and was COO at Photoshelter after that--giving her a multi-faceted perspective on how product management fits within the greater organization.  


  • Tark 2: Dave Whittemore- Good product management vs bad product management, and customer centric vs. market centric
    • Dave Whittemore is a Senior Product Manager at On Deck Capital.  He was also a Product Manager at Monitor 110.  


Session 2 - New Product Development - 4/7:  

  • Talk 1: Roadmapping: Scoping out requirements and priorities, minimum viable product. Limiting what you're building and when to fill in the gaps.


  • Talk 2: Wireframes, specs, project management and brainstorming tools


Session 3 - In mid-stride - 4/21:  

  • Talk 1: Building a product focused culture: Taking over PM for existing products and being a PM when there wasn't one before 
    • Michael Karnjanaprakorn - Product Lead, Hot Potato


  • Talk 2: New features vs better features: how to balance improving what you have versus adding more
    • Kristin McClement - Director of Product Management at Peek 


Session 4 - Analytics - 5/5 at 6:30PM:

  • Talk 1: Collecting data from users - interviewing, listening labs, customer development


  • Talk 2: Stats, funnels, graphs, A/B tests: What numbers should I pay attention to and how?
    • Lauren Sperber, Outside.in


Session 5 - Users and Money:

  • Talk 1:  How to conduct a listening lab
    • Mark Hurst, Creative Good


  • Talk 2:  Product management when driving revenue is the goal: turning users into dollars
    • Chad Allen, TheLadders





Product Manager School Pt.1 from Rose Tech on Vimeo.

Product Manager School Pt.2 from Rose Tech on Vimeo.

Product Manager School Pt. 3 from Rose Tech on Vimeo.

Product Manager School Pt.4 from Rose Tech on Vimeo.

Product Manager School Pt.5 from Rose Tech on Vimeo.

Product Manager School Pt.6 from Rose Tech on Vimeo.

Product Manager School Pt. 7 from Rose Tech on Vimeo.

Product Manager School Pt. 8 from Rose Tech on Vimeo.