How to Make Online Advertising Suck Less

(Mandatory RSVP at the bottom of this page)

What:  Sub 1% Clickthroughs, remnant ads for teeth whiteners, social media campaigns with no ROI...  I want to buy things, I love a lot of brands, so why is my online experience with advertising so poor?  Join our community of online Mad Men and Women in a roundtable discussion to try and identify how we get to a world of relevant, compelling, effective and shareworthy advertising experiences online.  

Who:

Chad Stoller, EVP of Digital Strategy - BBDO

Darren Herman, Chief Digital Media Officer -  Kirshenbaum Bond Senecal + Partners

Eric Wheeler, CEO - 33 Across

Mike Duda, Partner - Deutsch

When: February 17th, 6:30PM

Where: Deutsch, Inc. 111 8th Avenue

Agenda:

-- How far are we from the promise of connecting brands and products to consumers using online advertising? (i.e. Does it actually suck and can it suck less in the future?)

-- In what areas (search, display, interactive, social media, mobile, local, etc) are we furthest ahead and where does there still need work to be done?

-- What are the biggest impediments to improving the experience and effectiveness of online advertising?

-- Who are going to be the driving forces in improving things?  Small Agencies? Big agencies?  Brands? Consumers?  Startups?

-- What startups (besides your own or ones you may have invested in) are going to have the biggest impact on the online advertising world?

-- Does the proliferation of new channels (social networks, Twitter, mobile apps) do anything to help or does this just create another layer of complication?

-- My friends know more about me now than ever before, but ads don't (or they don't seem to).  Why is relevance still an issue?

-- What do agencies want that no vendor offers yet?  What about brands?