PR for Startups: Tools and tricks that work, what you need to know, what you can do on your own, when it's time to bring in outside help or hire someone devoted to PR for your company.
Date: April 30th
Time: 6:30pm-8pm
Location: Rubenstein Communications – 1345 Avenue of the Americas – 6th Avenue, between 54th and 55th Street, Alliance Bernstein Building
*Please note space is limited and names will be submitted to security at the front desk for all participants.
Based on recent discussions across the nextNY board, we'd like to host a discussion around PR for startups. During this roundtable discussion, we encourage attendees to share best practices, talk to media who cover this space and have a general discussion around public relations in the startup community. We encourage members of nextNY to join in this roundtable discussion with represented media from the New York area and PR professionals representing leading global agencies.
Confirmed Speakers:
-Mary Kathleen Flynn, Senior Editor, The Deal
-Gillian Reagan, Reporter, The New York Observer
-Rose Gordon, News Editor, PR Week
-Sabrina Horn, President, The Horn Group
-Peter Himler, Founder/Principal at Flatiron Communications LLC
-Jay Kolbe, Vice President, Weber Shandwick
-Adam Isserlis, Director of Digital Media, Rubenstein Communications
-Chantelle Karl, PR Manager, East Coast, Yelp
Who should come:
-Startups and members of the nextNY community interested in learning more about best practices in public relations for their company.
Topics to be covered:
-Basic things to know about doing PR for your startup---what is needed, what works, what doesn't
-What the media is looking to hear (what you should have prepared and what to avoid if you want to get coverage)
-Tips for using social media as an easy PR tool to help get the word out (recent discussion on the nextNY threads about reaching out to Twitter)
-The role of the agency and what agencies can provide to a startup (what does the cost of this look like?)
-The role of an internal person at a startup to lead PR efforts
-Questions/Discussion
If you would like to contact me about this event:
Kristin Maverick
kristin at carrotcreative dot com
@kmaverick
*This event is sold out.
